Oversees digital marketing operations, organizes operations in accordance with company policy and branding strategy.
Duties and responsibilities
1- Oversees management of publishing house/brand websites and social media accounts.
2- Adapts corporate identity to the new developments and trends in digital marketing.
3- Oversees advertising, communication and meetings with digital media companies.
4- Oversees communication with bloggers and social media users.
5- Plans digital media campaigns, prepares campaign budges and executes operations.
6- Checks legal regulations before sending digital ads through e-mail or text message.
7- Plans and executes SEM (Search Engine Marketing) and SEO (Search Engine Optimization) operations to increase the number of visitor and users of corporate websites.
8- Periodically reports search engine optimizations using reporting tools.
9- Prepares or oversees the preparation of cost and performance reports about digital advertisement campaigns.
10- Develops and updates digital sales strategies by report results.