Oversees operations for brand placement, brand recognition and brand credibility in accordance with corporate communication strategies.
Duties and responsibilities
1- Determines communication strategies with the target audience and oversees operations in coordination with other departments.
2- Makes market and competition analysis of the brand.
3- Contributes to marketing planning in accordance with brand strategies and goals.
4- Develops projects and campaigns with sales and marketing team to advertise the brand to the target audience.
5- Develops social responsibility projects; forms sponsorships and organizes activities to promote brand recognition.
6- Works with other departments to achieve brand development in accordance with customer expectations.